Our spark*insights team conducts a variety of public opinion research. With a speciality in narrative message testing and ad testing. Our toolbox includes custom online surveys, focus groups, and third-party data analysis.
We study what people like, dislike, will vote for, and try to understand why. We explore company and industry reputation, policy issues and crisis management topics.
Find out what we can do to help you by emailing our insights team at hello@sparkadvocacy.ca.
A quarter of federal Conservative voters in Alberta want the province to leave Canada.
Poilievre has failed to galvanize his 2025 coalition by arguing that Carney has been a failure. And the NDP voters no longer look like they would only vote Liberal to avoid a Conservative government.
86% give the government a passing grade; while 14% would mark it an F.
The war was never popular with Canadians but the economic impacts are now driving a desire to see it come to an end.
Two thirds of those on the centre, four fifths of those on the left, and even half of those on the right have a favourable view. Trump's America has rewired the Canadian political market.
71% of Albertans don't want to leave Canada. 17% do. Who can influence the other 12% and what will matter to them?
But young people are more tempted by the idea, and federalists should concentrate on narrowing that generation gap.
Most of those who voted NDP and BQ, and a third of those who voted Conservative last year approve of Mark Carney's efforts to date.
The Iran war has added fuel to Trump's anger with NATO, and to Canadians' feelings that the US can no longer be considered a reliable ally.
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