Insights

Our spark*insights team conducts a variety of public opinion research. With a speciality in narrative message testing and ad testing. Our toolbox includes custom online surveys, focus groups, and third-party data analysis.

We study what people like, dislike, will vote for, and try to understand why. We explore company and industry reputation, policy issues and crisis management topics.

Find out what we can do to help you by emailing our insights team at hello@sparkadvocacy.ca.

Bruce Anderson

Only half of BQ voters think now is the time for Quebec to separate. For separatists, could the timing of a referendum be any worse? April 20, 2026

But young people are more tempted by the idea, and federalists should concentrate on narrowing that generation gap.

Bruce Anderson

Liberals lead by 14, as a majority in every region approves of Carney government performance. April 13, 2026

Most of those who voted NDP and BQ, and a third of those who voted Conservative last year approve of Mark Carney's efforts to date.

Bruce Anderson

Most Canadians prefer a NATO without the US, to a NATO that bows to Trump's demands. April 9, 2026

The Iran war has added fuel to Trump's anger with NATO, and to Canadians' feelings that the US can no longer be considered a reliable ally.

Bruce Anderson

Canada in the EU? Most Canadians think it's an idea worth exploring. April 6, 2026

Two thirds think the UK made a mistake getting out of the EU.

Bruce Anderson

Liberals ahead by 16; Approval of Carney government hits 68% April 6, 2026

Liberals lead everywhere except Saskatchewan and Alberta and the gap has closed there.

Bruce Anderson

Canadians grow more skeptical of US and Israeli action against Iran March 30, 2026

In 20 days, support has dropped by 7 points, opposition is up 13, and few are confident that US and Israeli leadership have a plan.

Bruce Anderson

What's in a "Net Favourability" Score? March 26, 2026

Marjorie Harris and Michael Hughes are deadlocked, with net favourability scores of +1. The thing is, they are made up names for an experiment.

Bruce Anderson

Yes, it's the economy. But it's also the attitude. March 16, 2026

spark* data reveals that Mark Carney's popularity is partly due to Canadians seeing something they thought was no longer possible in politics - bringing people together across dividing lines.

Bruce Anderson

Liberals lead by 15, and the Prairies are in play. March 9, 2026

Wide leads in Quebec, Ontario, Atlantic and BC. But the numbers have tightened, a lot, in Alberta and Saskatchewan. PM Carney's travels to market Canada is one reason why.