Insights

Our latest research shows that when it comes to what is making them feel hardship, inflation is a worse problem for far more people. These findings are based on a national online survey of 2000 adult Canadians.

Fresh research by spark*insights reveals Canadians are divided about the benefits and drawbacks of Artificial Intelligence (AI) on society, and worried about the impact on democracy. Here’s what we found:

Two thirds of those interviewed think Pierre Trudeau, Brian Mulroney and Jean Chretien were better at the job of Prime Minister than Justin Trudeau has been. A majority, 57%, think Stephen Harper was a better Prime Minister than the current incumbent.

When voters signal a restlessness for change, sometimes it’s because they want a big new vision, and lots of fresh new ideas. That’s not exactly the mood of most Canadians today.

These days it’s hard to escape conventional wisdom that Justin Trudeau is deeply disliked by Canadians. Only thing is, it’s not accurate.

She conveyed a softer, family-oriented side to the CPC leader.

One in every two Canadians (49%) say they contracted COVID, including 1-in-10 (11%) who were infected more than once. But while almost 90% of Canadians have had prior vaccinations for COVID, a lot fewer are sure they will get another booster, and 28% are sure they will not do so.

The following findings are from a spark*insights survey commissioned by Egale Canada. Here’s what we found.

Conservatives say killing it will save people money, others say it’s an essential in the fight against climate change. Here’s how it lands with voters.

Here’s what we know about the hottest issue in Canadian politics.

What’s the mood of the country? For a long time this question has been understood as a surrogate for “how do I feel about Canadian politicians in power”. How true that ever was is open to debate, but generally if people thought things were “on the wrong track” they were more open to challengers and more skeptical about incumbents. Something’s different today.

Given three choices to describe the state of the nation: (“Canada is broken, Canada is going through some challenges, but isn’t broken, or Canada is actually doing well”) one in three believe Canada is broken.

It’s not quite 100 years old, and it’s not a sure thing it will make it to 100.

In 2015, the Liberals gained good momentum by talking about “fighting for the middle class, and all those working to join it.” Our research suggests there’s remains plenty of appeal in that theme, on the surface of it, that seems good.

New spark* polling data shows more people think Poilievre understands their lives, and has a plan to help them, than think Justin Trudeau does.

Barely half of Canadians say the healthcare system is working well enough to meet their needs.