Our spark*insights team devours data from everywhere and develops custom research for our clients. We study what people want, like, vote for, and why. We explore company and industry reputation, issue and crisis management, ad design and testing. We are a go to for the latest and most pertinent information to help our clients make informed decisions. Because it’s better to know.
Find out what we can do to help you, email bruce@sparkadvocacy.ca or alex@sparkadvocacy.ca right now.
Kate, Will, and to a lesser degree Harry, are a lot more popular than Charles and Camilla.
The Conservative coalition in 2025 includes a lot of younger voters for whom Stephen Harper is not a touchstone.
Oval Office rapport between leaders is highly sensitive; 71% said this exchange went well, or as well as the circumstances made possible.
From mining and energy to technology, banking and the rule of law, pluralism, free speech, and a good work ethic, Canadians see potential through the headwinds.
Our survey reveals Canadians prefer 'heads down', to elbows up or down; endorse the PM's pursuit of opportunities around the world.
Canadians across party lines are broadly united on one point: when companies move jobs out of the country, there should be consequences.
Ruthless, arrogant, reckless and hot tempered. People seldom vote for someone they describe this way. In Canada, anyway.
Economic anxiety, climate misinformation, and defeatism are re-drawing the political landscape when it comes to climate policy.
Most Canadians, including many who voted NDP and Conservative this year, give the Carney government a passing grade on 21 of 21 items tested.
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