Our spark*insights team devours data from everywhere and develops custom research for our clients. We study what people want, like, vote for, and why. We explore company and industry reputation, issue and crisis management, ad design and testing. We are a go to for the latest and most pertinent information to help our clients make informed decisions. Because it’s better to know.
Find out what we can do to help you, email bruce@sparkadvocacy.ca or alex@sparkadvocacy.ca right now.
Economic anxiety, climate misinformation, and defeatism are re-drawing the political landscape when it comes to climate policy.
Most Canadians, including many who voted NDP and Conservative this year, give the Carney government a passing grade on 21 of 21 items tested.
Canadians prefer politicians who are pragmatic, especially in challenging times.
Canada's new PM is accumulating - not shedding - political capital so far.
So far, Mark Carney has drawn optimism across the spectrum as many Canadians want to pick solutions, not sides.
Our latest spark*insights polling explores why many who didn't vote for him have warmed to Mark Carney's rather different style.
Google search trends reveal what Canadians were most curious about during the 2025 federal election— from party leaders to policies and results.
This analysis was conducted as of May 2, 2025, and reflects Google search trends from the 30 and 7 days leading up to that date.
In more than 40 years of asking questions of Canadians about their political attitudes, I’ve never seen anything like the rapid shifts we are seeing today. Like several other firms, our Spark polls are showing the Liberals and the Conservatives basically tied – erasing an advantage of more than 20 points that the Conservatives enjoyed only weeks ago.
Two potential successors to Justin Trudeau draw more public support when it comes to who can best represent Canadians interests with the Trump Administration.
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