Insights

Google Trends data suggests Canadians were most interested in new taxation measures in searches conducted in the first 24 hours after the Budget Speech

Most Canadians define their politics around the centre of the political spectrum, but Trudeau and Poilievre aren't seen as centrist figures.

A deeply divided electorate in New Brunswick is likely to result in the closest provincial election of 2024

Brian Mulroney, the 18^th Prime Minister of Canada, held that office from September 1984 to June of 1993. During that time, he launched several major initiatives, some of which were controversial at the time.

84% of Canadians support federal funding for an Inuit-owned project known as the Kivalliq Hydro-Fibre Link, which would bring hydroelectric power and high-speed internet service to Northern communities.

Canadians would vote yes on freedom to access abortion services, yes to climate action and no to breaking up the CPP

Canadians believe that Russian aggressions will not stop there, and Canada should do what we can to help.

In our first release in a series analyzing the messaging choices made by Canadian politicians, spark*insights is looking at what each party leader said most in the House of Commons in 2023.

Two-thirds of Canadians are using audio streaming services, and these users tend to be satisfied with their streaming experience.

Our latest survey shows only one quarter of Canadians want the CBC shut down, but there is a lot of desire for change.

Our latest spark*insights research shows if Canadians were voting in the US Presidential election, Trump would lose, but by a lower margin than you might think.

More Canadians expect a climate catastrophe than think the world will come together to avert one.

Our latest survey results show the Conservatives would win a landslide in a federal election held today, with 40% support among those decided, compared to 26% for the Liberals.

Our latest research shows that when it comes to what is making them feel hardship, inflation is a worse problem for far more people. These findings are based on a national online survey of 2000 adult Canadians.

Fresh research by spark*insights reveals Canadians are divided about the benefits and drawbacks of Artificial Intelligence (AI) on society, and worried about the impact on democracy. Here’s what we found:

Two thirds of those interviewed think Pierre Trudeau, Brian Mulroney and Jean Chretien were better at the job of Prime Minister than Justin Trudeau has been. A majority, 57%, think Stephen Harper was a better Prime Minister than the current incumbent.

When voters signal a restlessness for change, sometimes it’s because they want a big new vision, and lots of fresh new ideas. That’s not exactly the mood of most Canadians today.

These days it’s hard to escape conventional wisdom that Justin Trudeau is deeply disliked by Canadians. Only thing is, it’s not accurate.

She conveyed a softer, family-oriented side to the CPC leader.

One in every two Canadians (49%) say they contracted COVID, including 1-in-10 (11%) who were infected more than once. But while almost 90% of Canadians have had prior vaccinations for COVID, a lot fewer are sure they will get another booster, and 28% are sure they will not do so.

The following findings are from a spark*insights survey commissioned by Egale Canada. Here’s what we found.

Conservatives say killing it will save people money, others say it’s an essential in the fight against climate change. Here’s how it lands with voters.

Here’s what we know about the hottest issue in Canadian politics.

What’s the mood of the country? For a long time this question has been understood as a surrogate for “how do I feel about Canadian politicians in power”. How true that ever was is open to debate, but generally if people thought things were “on the wrong track” they were more open to challengers and more skeptical about incumbents. Something’s different today.

Given three choices to describe the state of the nation: (“Canada is broken, Canada is going through some challenges, but isn’t broken, or Canada is actually doing well”) one in three believe Canada is broken.

It’s not quite 100 years old, and it’s not a sure thing it will make it to 100.

In 2015, the Liberals gained good momentum by talking about “fighting for the middle class, and all those working to join it.” Our research suggests there’s remains plenty of appeal in that theme, on the surface of it, that seems good.

New spark* polling data shows more people think Poilievre understands their lives, and has a plan to help them, than think Justin Trudeau does.

Barely half of Canadians say the healthcare system is working well enough to meet their needs.