Canadian Mining. Rockin' It.
The Mining Association of Canada is the voice of the mining industry in Canada. It is charged with promoting the industry, working with stakeholders on policy issues, and educating Canadians on the value that mining brings to our economy and to everyday lives. Thanks to the country’s rich geology, the Canadian mining industry is a global leader in mineral and metal production. At the same time, the Canadian mining industry also sets an industry standard worldwide for its leadership on safety and sustainability.
To help achieve its mandate, MAC and spark*advocacy launched an awareness campaign with creative/messages designed to tell a multifaceted story under the ‘Canadian Mining’ brand. Creative assets outlined the many success stories in Canadian mining, from innovation, to a world-leading land reclamation record, to the employment (direct and indirect) of more than 500,000 Canadians across the county. The campaign rolled out across digital, social, print, and out-of-home platforms as a way to raise awareness amongst Canadians of the value of the Mining Association in Canada.