Science of Tomorrow
As Canada’s premier nuclear science and technology organization, Canadian Nuclear Laboratories (CNL) serves the nation as an enabler of business innovation and technology transfer while fostering the development of highly-qualified people for the knowledge economy to come.
spark*advocacy partnered with Canadian Nuclear Laboratories (CNL) to raise its new brand profile and to create awareness of its activities. Awareness efforts focused strategically on the Ottawa Political Ecosystem audience and the national and international nuclear community more generally.
The campaign centered around a launch event hosted by CNL in February 2017 in Ottawa for internal, public policy, local and industry stakeholders to launch the new brand and communications strategy.
The comprehensive campaign leveraged advertisements across multiple channels, including digital, social, and traditional channels and featured compelling video content.